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Embraces its founding name.
April 17, 2013
By: TOM BRANNA
Editor
SymphonyIRI Group, Inc. is embracing its founding name of Information Resources, Inc. and rebranding as IRI. Andrew Appel, IRI’s president and chief executive officer, announced the new branding during the opening day of the company’s 2013 Summit conference, held at the Wynn Las Vegas. This year’s conference theme, “Activate Your Growth Engine,” reflects this evolution of the company’s direction. “Since joining the company, I’ve spent time with more than 500 CPG and retail executives, dis...
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